Diamond in the Rough
Independent Jewellers and Snow Valley Ski Club are exited to announce the "Diamond in the Rough" Contest!
All summer long, from June 19 to September 28 2025, you have the chance to win a 1.00ct Natural Round-Cut Diamond set in winner’s choice of a 14kt Gold Ring or 4-Claw Pendant. Appraised Value of $8,000.

How to Enter:
In-Person Entry: Fill out a ballot at Snow Valley's Rainbow Valley Campground (max 1 per person per day).
Bonus Entries: Make a qualifying purchase of Mining Rough at Whitemud Creek Mining Co. to earn up to 4 additional bonus entries per bag or subscribe to Snow Valley and/or Independent Jewellers e-Newsletters for up to an extra 10 bonus entries!
Don’t miss your chance to shine! Visit Snow Valley for unforgettable summer adventures and your shot at winning this dazzling prize. ✨
Good luck!

Diamonds and pencils may seem like very different objects, but they do have one thing in common: both are made of carbon. In diamonds, carbon atoms are arranged in a crystal lattice structure, resulting in the hardest natural material known to man. On the other hand, in pencils, carbon is mixed with clay to create the "lead" that leaves marks on paper. It's fascinating to think that these two everyday objects, one associated with luxury and the other with practicality, both trace their origins back to the same basic building block of carbon.

Snow Valley Ski Club, a not-for-profit organization in Edmonton, offers year-round outdoor adventures that promote healthy lifestyles and community! For 75 years, Snow Valley has been Edmonton's home of family winter fun. More recently, they've extended the excitement to summer with attractions like the Aerial Park Tower, Rainbow Valley Campground, Target Golf, Mini Golf, and the Whitemud Creek Mining Co. Visit Snow Valley for unforgettable summer adventures in the heart of Edmonton. Learn more at snowvalley.ca.
